Help nearby customers understand what you do and how to reach you. Local SEO begins with accurate details and useful pages.
Start with local relevance
Google describes local ranking through relevance, distance, and prominence. Focus on the parts you can improve: complete information, real reviews, useful content, and a site that works well.
Start with these practical checks:
Google Business Profile, complete and accurate
Keep categories, hours, services, contact details, and photos accurate in your Google Business Profile.
Consistent name, address, phone
Make the business name, address, and phone consistent across your website and relevant listings.
Real reviews, answered
Ask for honest feedback and respond thoughtfully. Keep reviews genuine and follow the platform’s policies.
Location and service pages
Create service and location pages that answer distinct customer questions with real details.
Fast, mobile-first site
Test the site on a phone. Check readable text, navigation, loading, and the path to call or book.
Schema and the AI layer
Use relevant structured data that matches the page. llms.txt is optional and is not a Google ranking requirement.
Why consistency beats cleverness
Check the basics after a move or rebrand. An old address, changed phone number, or outdated opening time can confuse a customer even when the website looks current. Planning a website redesign? Confirm the same details on the new site before launch.
Keep the same care in content used by AI search. Make key facts easy to find and correct. No set of listings guarantees an AI recommendation. ChatGPT vs Google for local search. Learn how schema markup labels business details in a machine-readable format.
Accurate details make the next visit easier.
Location pages, done right or not at all
A location page needs a useful purpose beyond a city name. Include the actual service area and information specific to that audience. Avoid creating near-identical pages simply to catch more searches. For dental groups with several offices, see multi-location dental website design.
What we build in
WTM Studio builds local search foundations into its custom website design work and offers SEO and AI search audits. Start with the actual issues, agree priorities, and measure the changes. SEO and AI search. Google’s local ranking guidance.