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The Journal

How much does a
med spa website cost?

A plain answer on price, what is included, and what to ask before you hire anyone to build your site.

4 min read · Buying Guide

A med spa website from WTM Studio costs $6,000 to $30,000 as a one-time project. A custom CMS is the one thing that moves a job toward the top of that range. You can see how we price work on our pricing page.

The short answer

Plan on $6,000 to $30,000, paid once. The only thing that pushes a job toward the top of that range is a custom CMS.

There is no required retainer. You own everything we build.

You see a free homepage concept first. Then we agree the scope and a flat quote in writing, before any design or build work starts.

We build custom med spa websites for practices nationwide, from our base in Miramar, Florida.

What you get at the low end and the high end

Most of the project is the same at both ends of the range. The editing system is where they differ.

Low end and high end of a WTM med spa website
ItemLow endHigh end
Homepage conceptFree, shown firstSame
Scope and flat quoteAgreed in writing before design and buildSame
Design and treatment pagesCustom design with treatment pagesSame
Content editing systemNo custom CMSA custom CMS
RetainerNone requiredSame
OwnershipYou own everything WTM buildsSame

We build med spa sites with treatment pages, real practice photos, visible provider names and credentials, and an easy path to booking. Our guide to what a med spa website needs covers each of these parts.

For a sense of what a med spa site can hold, we built Back to 30, a medical aesthetics practice in Upstate South Carolina. The site has treatment pages, four clinic locations, memberships, an education library and booking paths.

What a custom CMS means in plain words

CMS stands for content management system. It is the tool you use to change words, photos and pages on your site without touching code.

A custom CMS is built for one site alone, rather than being a general tool. Its editing screens are shaped around that site’s own content. Your team fills in the parts that matter, and the layout stays the way it was designed.

So ask yourself who will edit the site and how often. If your team updates pages a lot and wants editing built around that work, a custom CMS may be worth it. If not, you may not need one.

The custom CMS is the one thing that moves a job toward the top of the range.
WTM Studio · The Journal

How to compare website quotes

Two quotes can look alike and still cost very different amounts over time. Check these points side by side.

One time or monthly

Find out if the price is paid once or if there are monthly fees on top. Ask what happens to your site if you stop paying.

What is listed

A clear quote names the pages and features in writing. If it is vague, ask for detail before you sign.

What you own

Ask if you own the design, the code and the content when the job is done. With WTM, you own everything we build.

Who edits pages

Ask how you will update treatments, prices and provider details. Find out if your team can do it, or if you must pay someone each time.

What is included for SEO

Ask what search work is in the price and what is extra. At WTM, ongoing SEO is not automatically included. It depends on the scope we agree.

For a wider look at how website pricing works, read the honest cost of a website in Miami. You can also see our pricing laid out in one place.

Questions to ask an agency

Bring these to every call. Clear answers make quotes easy to compare.

  • Is the price one time, or are there monthly fees?
  • Can I see a homepage concept before I commit?
  • Will the scope and price be fixed in writing before design starts?
  • Do I own the design, code and content when it is done?
  • Is a retainer required?
  • How will my team edit pages after launch?
  • Do you suggest a custom CMS for my practice, and why?
  • Is ongoing SEO included, or is it separate?
  • How long until launch once the design direction is approved?

Questions about med spa website cost

How much does a med spa website cost with WTM Studio?

$6,000 to $30,000 as a one-time project. A custom CMS is the one thing that moves a job toward the top of that range.

Do I have to sign up for a monthly retainer?

No. There is no required retainer, and you own everything WTM builds.

How long does a med spa website take?

Most sites launch in 2 to 4 weeks after the design direction is approved.

Is SEO included?

Ongoing SEO is not automatically included. Whether SEO is part of the project depends on the scope we agree in writing.

What do I see before the build starts?

You see a free homepage concept first. Then we agree the scope and a flat quote in writing before design and build begin.

Direction First

See your med spa site before you commit.

Visit our med spa page to see how we work and ask for your free homepage concept.

See med spa website design
Free homepage concept · No retainer required